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adwoa beauty seeks to empower and celebrate the diverse beauty of all individuals. as a black-owned hair care brand that offers naturally derived, non-toxic products catering to textured hair, we are committed to using sustainably sourced ingredients and supporting ethical and fair trade practices, while also advocating for social and environmental justice.
"I wanted to create a brand that offered salon-quality, efficacious formulas and an elevated wash day experience for people with textured hair. adwoa beauty celebrates hair in its most natural kinky, coily, curly, and wavy state."
- julian addo, founder of adwoa beauty