welcome to adwoa beauty
adwoa (ahh - ju-WAH) a name designated for females originating from the akan day naming system, “adwoa” means born on a monday. (the dw makes a "j" sound)

+ gender: female

+ name day: monday

+ origin word / name: akan

+ meaning: one who is philosophical, determined, and filled with intense desire to endure

+ region of origin: ghana + côte d'ivoire, west africa
the baomint™ collection is the core foundation for any kinky, coily, curly and wavy hair routine. it prioritizes a healthy scalp for steady hair growth from root to tip with effecatious formulas to enhance scalp care and hair growth. happy scalp = happy, growing and thriving hair

taking advantage of nature’s goodies allowed us to create a collection promoting intense moisture and elongation to deliver healthy + happy coils for all kinky-curly-wavy kinds. our baomint™ collection yields the best results when used as a complete system. we've sourced top-of-the-line ingredients including:

baobab oil useful in treating dandruff/dry scalp, eczema, psoriasis, and rosacea. baobab oil contains vitamins a, d, and e, and is packed with omega 3, 6 + 9.

peppermint oil produces menthol primarily and like other essential oils, peppermint oil can help stimulate hair growth through its ability to increase blood circulation. start with our tingling shampoo and deep conditioner treatment to set your regimen.

spearmint oil naturally has anti-fungal and antibacterial properties making it an effective treatment for certain scalp conditions, particularly dandruff. the cooling menthol helps to sustain relief and is an excellent remedy for itchiness and dryness.

wintergreen oil helps purge dandruff and flakes from your scalp. it leaves a cooling and rejuvenating sensation in addition to its anti-fungal properties.
we're old school. our word is our bond.

to be honest…
adwoa beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.

turn the jar around and see for yourself what we’re made of.

getting a bomb twist-out, flexi-rod set, or wash ‘n’ go are our weekly routine and we are fortunate to be a part of a community of women and men sharing the same challenges and aspirations as us. we want to keep things simple, transparent, and kinky. we share in the needs and voice in an industry notorious for neglecting our kinky taste. our team is comprised of minority women + men with naturally kinky hair, just like you. we get it!

moisture is life for kinky and curly hair. so, how do you get it + maintain it?
truth is, moisture is essential to maintaining healthy curls. moisture is as critical to natural hair as the air we breathe to stay alive. we all know we need it, but many naturals still do not know how to attain it and retain it. start your washday with our naturally derived, super moisturizing shampoo and deep conditioner as a foundation to achieving your best hair. we’ve infused the perfect blend of a moisturizer and a super light, yet effective cleanser, dedicated to lifting dirt and product buildup from your hair and scalp without drying out your natural curls. after applying our shampoo and deep conditioner you will instantly notice a difference in your curls. expect your hair to be soft, shiny, and manageable. you’ll be ready for styling with any of our water-based styling products.

here’s our guide to building your basic regimen to cure your dry hair woes:
step 1
begin your wash day with our baomint shampoo, to treat the hair and scalp with a moisturizing lather from its rich aloe vera base. baomint shampoo is formulated to gently cleanse all of the impurities from the hair and scalp without leaving strands stripped. weekly use is encouraged. pro tip: shampoo raises your cuticles and you must follow up with a deep conditioner (not a rinse-out conditioner) to lower them.
step 2
apply our baomint deep conditioning treatment to your hair from tip to roots to soften and moisturize your hair, and prep for styling. we highly suggest adding heat to this treatment to experience noticeable results after first use. if your hair has low porosity, we suggest monthly steam treatments. remember to always deep conditioner after shampooing to lower your cuticles and lock in the moisture. this is a very important step.
step 3 +
on wet or damp hair, add a few pumps of our baomint leave-in conditioning styler throughout your hair.

+ you may proceed to style your wet hair with your moisturizing baomint curl defining cream OR moisturizing baomint curl defining gel. pro tip: styling on wet hair will seal in the product, helping hair strands absorb the ingredients for the best definition and moisture.
quality products applied in the proper order allows for the alleviation and relief the hair needs to heal.
thank you for your support! the adwoa beauty crew (team abc)

got questions? we’d love to chat and glad to help!