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welcome to adwoa beauty
adwoa (ah - juWAH) a name designated for females originating from the akan day naming system, “adwoa” means born on a monday

+ gender: female

+ name day: monday

+ origin word / name: akan

+ meaning: one who is philosophical, determined, and filled with intense desire to endure

+ region of origin: ghana, west africa

the baomint™ collection, prioritizing a healthy scalp for steady hair growth from root to tip. happy scalp = happy hair

taking advantage of nature’s goodies allowed us to create a brand promoting intense moisture and elongation to deliver healthy + happy coils for all kinky-curly kinds. our baomint™ collection yields best results when used as a complete system. we've sourced top of the line ingredients including:

baobab oil, useful to treat dandruff/dry scalp, eczema, psoriasis and rosacea. baobab oil contains vitamins a, d, e, and is packed with omega 3, 6 + 9.

peppermint oil, produces menthol primarily, and like other essential oils, peppermint oil can help stimulate hair growth through its ability to increase blood circulation. start with our tingling shampoo and deep conditioner treatment to set your regimen.

spearmint oil, naturally has antifungal and antibacterial properties making it an effective treatment for certain scalp conditions, particularly dandruff. the cooling menthol helps to sustain relief, and is an excellent remedy for itchiness and dryness.

wintergreen oil, helps purge dandruff and flakes from your scalp. it leaves a cooling and rejuvenating sensation in addition to its antifungal properties.
we're old school. our word is our bond.

to be honest…

buying hair products is a choice not a command. we empathize with your experience using tons of brands you’ve purchased that failed to deliver the results you were sold on. we create the best choices starting with healthy ingredients and high concentrated oils working with nature + chemistry. our products are produced in small batches and we are committed to being transparent in our ingredient labels.

turn the jar around and see for yourself what we’re made of.

getting a bomb twist-out, flexi-rod set, or wash ‘n’ go are our weekly routine and we are fortunate to be a part of a community of women and men sharing the same challenges and aspirations as us. we want to keep things simple, transparent, and kinky. we share in needs and voice in an industry notorious for neglecting our kinky taste. our team is comprised of minority women + men with naturally kinky hair, just like you. we get it!

moisture is life for kinky hair. so, how do you get it + maintain it?
truth is, moisture is essential to maintaining healthy curls. moisture is as critical to natural hair as the air we breathe to stay alive. we all know we need it, but many naturals still do not know how to attain it and retain it. start your washday with our naturally derived, super moisturizing shampoo and deep conditioner as a foundation to achieving your best state. we’ve fused the perfect blend of a moisturizer and a super light, yet effective cleanser, dedicated to lifting dirt and product buildup from your hair and scalp without drying out your natural curls. after applying our shampoo and deep conditioner you will instantly notice a difference in your curls. expect your hair to be soft, shiny, and manageable. you’d be ready for styling with any of our water-based styling products.

here’s our guide to building your basic regimen to cure your dry hair woes:
step 1
start wash day with your baomint shampoo treating the hair and scalp to a super moisturizing lather from its rich aloe vera base. baomint shampoo is formulated to gently cleanse all of the impurities from the hair and scalp without leaving strands dried out and stripped. weekly use is encouraged. this shampoo maintains a pH level between 6.0-7.0, created to lower (or close) hair cuticles during the wash cycle.
step 2
follow up shampooing with your baomint deep-conditioning treatment to soften and moisturize hair, and prep for styling. we highly suggest adding heat to this treatment to experience noticeable results after first use. if your hair has low porosity, we suggest monthly team treatments. this deep-conditioning treatment maintains a pH level between 4.0-5.0, created to raise (or open) hair cuticles during the wash cycle.
step 3
section your hair into 4 equal parts, and on wet or damp hair, add your baomint leave-in conditioning styler. evenly massage in the styler for optimal absorption, acting as a moisture lock that lasts the whole work week. you may proceed to styling your wet hair with your baomint curl-defining cream OR baomint curl-defining gel. styling wet hair seals in the product, helping hair strands absorb the ingredients for the best definition.
Quality products applied in the proper order allows for the alleviation and relief the hair needs to heal.
thank you for your support! the adwoa beauty crew (team abc)

got questions? we’d love to chat and glad to help!