we make textured haircare that works — no fluff, no filler, no compromise.

born out of necessity, adwoa beauty was created to deliver clean, gender-neutral haircare for multicultural curls, coils, and kinks — with science, performance, and transparency at its core.
we launched with Baomint™, a menthol-powered system rooted in scalp wellness and moisture restoration. with botanicals like peppermint, wintergreen, and baobab oil, baomint™ set the standard for what a textured haircare system should be: smart, effective, and deeply hydrating from root to tip.

but we didn’t stop there.

enter Melonberry™, our next-gen, butter-free collection for those who crave juicy hydration without the weight. Powered by fruit-forward actives and vitamin C, it softens strands, seals in shine, and preps hair for flawless styling. Think: editorial finish meets science-backed moisture.

we believe in results over residue, performance over promises — and always giving kinky, curly, and coily textures the innovation they deserve.

adwoa beauty is a modern, non-toxic, gender-neutral beauty brand catering to multi-cultural hair textures. buying hair products is a choice, not a command. we empathize with your experience in using tons of products that failed to deliver the results. we've created a highly effective collection of products with ingredients that are concentrated, working with nature and science to bring you immediate results. we are committed to being transparent with our ingredients.

turn the jar around and see for yourself what we’re made of.

getting a bomb twist-out, flexi-rod set, or wash ‘n’ go are our weekly routine and we are fortunate to be a part of a community of women and men sharing the same challenges and aspirations as us. we want to keep things simple, transparent, and kinky. we share in the needs and voice in an industry notorious for neglecting our kinky taste. our team is comprised of minority women + men with naturally kinky hair, just like you. we get it!

truth is, moisture is essential to maintaining healthy curls. moisture is as critical to natural hair as the air we breathe to stay alive. we all know we need it, but many naturals still do not know how to attain it and retain it. start your washday with our naturally derived, super moisturizing shampoo and deep conditioner as a foundation to achieving your best hair. we’ve infused the perfect blend of a moisturizer and a super light, yet effective cleanser, dedicated to lifting dirt and product buildup from your hair and scalp without drying out your natural curls. after applying our shampoo and deep conditioner you will instantly notice a difference in your curls. expect your hair to be soft, shiny, and manageable. you’ll be ready for styling with any of our water-based styling products.

here’s our guide to building your basic regimen to cure your dry hair woes: