where 32 years of craft meets modern curl care.
where 32 years of craft meets modern curl care.
wash day, elevated
the adwoa edit.
notes from julian — on ritual, risk, and building in public.
adwoa was never just product.
it’s process. it’s culture. it’s trial, error, and conviction.
here, I share the why behind what we make, from ingredient deep dives and wash day rituals to the business of building something that centers us. because texture deserves more than trends.
it deserves intention.
wash days. rituals. community.
wash days. rituals. community.
