not all curls need the same thing.

why we built three collections and when to reach for each.

there’s a quiet myth in textured haircare that one routine should do it all. more moisture. more oil. more hold. but curls aren’t static. they stretch. they shrink. they color. they break. they recover. they change with the weather, your hormones, your protective style, your stress level. so why would one formula solve everything?

at adwoa beauty, we didn’t build “collections.” we built tools. here’s how to know which one your hair is asking for.

when your hair feels thirsty, reach for baomint.

baomint is moisture-first. it’s softness, slip, scalp stimulation, and that unmistakable mint tingle that tells you something is happening. it’s for:

• hair that feels dry.

• protective styles that need care underneath

• thick, coily textures that love richness

• wash days that should feel like therapy

baomint doesn’t just hydrate, it comforts your scalp and hair. if your curls feel tight, brittle, or dull, start here.

baomint and blue tansy collection

when your hair feels weak, reach for blue tansy.

strength is not stiffness. blue tansy was formulated for hair that’s been through something, color, heat, over-manipulation, environmental stress. it’s plant-protein powered, balanced with botanicals, and designed to reinforce elasticity without that crunchy, over-protein feel. think of it as our natural answer to bond repair. the quick fix reparative conditioner? five minutes for visible strength. add heat, and it transforms into a deeper treatment. blue tansy doesn’t just coat damage, it supports resilience. if your curls feel overstretched, fragile, or undefined, this is your reset.

when your hair feels weighed down, reach for melonberry™.

this is where most people get confused. melonberry isn’t “less.” it’s intentional. it was built for:

• fine curls

• waves that disappear under heavy creams

• low-porosity hair

• straight, dense textures

• anyone who says, “everything makes my hair greasy.”

no heavy butters. no tree nut oils. no drag. just hydration that feels like air. and with our newest additions, the dissolving salt scalp exfoliating shampoo, the alcohol-free texture foam, the bi-phase conditioning oil mist, and the weightless treatment mask, melonberry has become a full performance system.

it builds body. it refreshes. it shines. it strengthens lightly. it’s not just for fine hair, it’s for hair that wants to move.

melonberry collection by adwoa beauty

the real answer?

you might need all three. some weeks your hair wants moisture. some weeks it needs repair. some weeks it needs relief from buildup. hair changes; your routine should too. that’s why we didn’t create one “hero line.” we created a system that meets you where your hair is and that’s the difference.

collage video with various creators using the melonberry smoothing gel on different textures.