kinky first.
modern, non-toxic, prestige haircare for textured hair.
we’re not just in the textured hair conversation.
we center it.
adwoa beauty was created for curls, coils, and kinks that have long been underserved, over-marketed to, and underestimated. we build clean, performance-driven formulas that respect the intelligence of textured hair and the people who wear it.
no fluff. no filler. no compromise.
adwoa (ahh-ju-wah) is an Akan name given to girls born on Monday.
rooted in the Akan culture, the name carries strength, determination, and endurance.
it’s personal. it’s cultural. it’s intentional.
this brand carries that same energy.
adwoa beauty was founded by Julian Addo — a Liberian-Ghanaian American entrepreneur with nearly three decades in the hair industry.
Julian began as a teenage stylist in Staten Island, mastering her craft long before she ever stepped into a boardroom. from salon ownership to banking, from consulting for major beauty brands to launching Bella Kinks Media, she built a career at the intersection of beauty, strategy, and culture.
but something was missing.
the textured hair category lacked prestige. it lacked transparency. it lacked risk.
so in 2017, she built what she couldn’t find.
born out of necessity, adwoa beauty delivers clean, gender-neutral haircare for multicultural textures, powered by science, rooted in nature, and designed for results.
we believe in:
performance over promises.
education over marketing.
transparency over trends.
from baomint™ to melonberry™, each collection is formulated to work together, cleansing, treating, and styling with intention.
turn the bottle around.
we have nothing to hide.
textured hair is ritual.
it’s identity.
it’s art.
we’re proud to create for a community that has always been innovative, even when overlooked.
adwoa beauty is clean.
transparent.
ever-evolving.
and always, kinky first.
contact us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!