new year. new rituals. 20% off. code: NEWRITUALS20
adwoa beauty is a Black-owned, science-forward hair care brand built for textured hair. we create non-toxic, high-performance formulas using naturally derived, ethically sourced ingredients. each product is designed to deliver results across curls, coils + waves while honoring our commitment to sustainability, fair trade, and social justice.
“I built Adwoa Beauty to deliver salon-quality results for textured hair — no compromises. Our formulas are powered by science, backed by performance, and rooted in the culture that made us. We celebrate coils, curls, and waves in their most natural, powerful form.”
- julian addo, founder of adwoa beauty